{"title":"Bookmark","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSome things stay with us. Others belong to a particular chapter.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBookmark is a collection about allowing Chao's designs to evolve -  keeping the silhouettes we love, while letting their colours belong to a particular moment in time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe have become accustomed to the idea that when something works, we make more of it. The same design, in the same colour, season after season. With Bookmark, we wanted to resist that instinct.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eInstead, we began to think of each release a little like a new edition of a familiar book. The story may remain, but the cover changes. A favourite Chao silhouette might return again and again, but perhaps never quite as you first knew it. Once a colour has had its run, we turn the page and make room for another.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eTurning each release into a passing chapter in the life of a Chao silhouette.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe collection begins in Vanilla, Mocha, Butter Yellow, Brindle, Graphite, Sandstone and Shadow -  some familiar to Chao, some new, but all belonging to this particular edition. When they are gone, the designs may return in colours we haven't imagined yet.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIt means fewer wardrobes filled with exactly the same piece in exactly the same colour. It allows our designs to change rather than endlessly reproducing them. And it makes the version you choose particular to the moment in which you found it -  your bookmark in the story of Chao.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBecause while the colours of Bookmark are temporary, the clothes themselves are anything but.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThey are made with the same ethos that has always guided Chao - to be worn often, lived in, returned to, and kept in your wardrobe for years.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe colour belongs to this chapter.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eThe piece belongs to many more.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","products":[{"product_id":"trellis-shirt-vanilla","title":"Trellis Shirt (Vanilla)","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eProduct description:\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003eAt first glance, a classic white shirt. Look a little closer, and there’s more to discover. The Trellis Shirt is our take on a wardrobe staple, cut in lightweight linen with a clean band collar, an easy straight silhouette and crisp cuffs. Along the front, the familiar line of buttons keeps things classic. Along the sides, another line appears - buttons and loops running from the waist to the hem. You could leave them open for a little movement and contrast, or fasten them all the way for a more classic, buttoned-up look.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSimple, versatile and made for repeat wear, this is our take on the white shirt: \u003c\/span\u003e\u003cspan\u003eproof that a classic doesn't have to be predictable.\u003c\/span\u003e\u003c\/p\u003e","brand":"Chao","offers":[{"title":"S \/ Vanilla (Pure Linen)","offer_id":49321940386011,"sku":null,"price":5499.0,"currency_code":"INR","in_stock":true},{"title":"M \/ Vanilla (Pure Linen)","offer_id":49321940418779,"sku":null,"price":5499.0,"currency_code":"INR","in_stock":true},{"title":"L \/ Vanilla (Pure Linen)","offer_id":49321940451547,"sku":null,"price":5499.0,"currency_code":"INR","in_stock":true},{"title":"XL \/ Vanilla (Pure Linen)","offer_id":49321940484315,"sku":null,"price":5499.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/9559\/3691\/files\/LeadImage-TrellisShirt-1.jpg?v=1789643778"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/9559\/3691\/collections\/Collection_image.png?v=1789642534","url":"https:\/\/www.shopchao.in\/collections\/bookmark.oembed","provider":"Chao","version":"1.0","type":"link"}